SEO will be the presenting sponsor of JWSC2019

Finnish Energy Cooperative, SEO, is the presenting partner of FIS Nordic Junior and U23 Cross-Country World Ski Championships. SEO is local but has nationwide distribution channels. Partnership between SEO and Junior World Championships is based on similar values and the desire to support young athletes.

Junior World Championships are being held on 20-27 January in Lahti. SEO’s CEO Arto Viljanen is extremely happy with this partnership and hopes for a national coverage and also success at sport.

“We think precisely, what kind of partnerships we go into. Aino-Kaisa Saarinen introduced her case so convincing that we decided to go along in this local event”, says Viljanen.

JWSC2019 starts in two weeks and preparations have gone well.  Secretary General  Aino-Kaisa Saarinen is happy how arrangements have gone and is relief about that winter has made its way to Lahti.

“The big picture starts to be clear and now we focus on smaller details.  Biggest thing is snow. Now it is coming from the sky and also from snow cannons. Tracks are ready”, tells Saarinen.

Saarinen is giving a big thank you to the organizing committee for all of the hard work.

“Organization has proved again, that things are done extremely well here and athletes can focus on making results. Its very important”, Saarinen says.

Junior World Championships are the main goal of the season for many athletes, and it can open doors for next competitions. World Cup in Salpausselkä and World Championships in Seefeld are in many athletes’ minds.

“Let’s hope that audience is coming to watch success stories which are made in here. We are going to see some exiting races and get new stories, when young athletes race against each other in world championships”, Saarinen ends.

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